The drone industry contrary to what is reported in the media is still very much in its infancy. Initially the market was filled by operators from the hobby sector, seeing an opportunity to make a fast buck. These entrepreneurs were typically a one-man band who offered vanilla drone aerial imaging and video. The more successful operators had some grounding and knowledge in video or photography. Over the last two years although the market has consolidated,it had not done so at the same rate as some had expected. In the UK at the time of writing there are some 4500+ registered organisations with permissions from the UK CAA for commercial operations, with an estimated 9000+ individual pilots.
The rate of new operators entering the market as standalone business as slowed dramatically. In the last 18 months there has been a trend towards enterprises bringing drone operations in house with mixed results. One of the reasons for these mixed results is that end users are more concerned with big data than hardware. Owning, maintaining, and operating drones, with the overhead of compliance, training and CPD, can be too much of an overhead to some businesses. As a result, drones as a service has seeing a huge growth. Governments and businesses of all sizes are likely adopters of DaaS. The global revenue market for drones is expected to reach £9 billion by 2020, according to Gartner.
The opportunities that can be realised when deploying drones as a service are extensive. This model offers an attractive alternative to buying and managing drone operations in house. It also eliminates the upfront capital cost associated with buying a drone, and the ongoing costs and risk. It also provides a reliable revenue stream for service suppliers. Drones as a service can follow the examples we have seen in the computer and software services industry.
Drones or as they are known, Unmanned Aerial Systems, (UAS), can expand new avenues for businesses to collect extensive amounts of data, which in turn can improve their operations, increasing revenue or reducing cost. For instance, they can be useful for precision agriculture, security, wildlife monitoring, environmental survey, and many more.
Increasing levels of autonomy are enabling drones to fly with minimal pilot input and send the most relevant data automatically to the client or management centre. The growing popularity of drones as a service models is paving the way to the “Internet of Drones” becoming reality. In the future fleets of drones could be automatically tasked with capturing data, or a passenger drone could be tasked with capturing imaging after delivering its occupants to their place of work, or whilst on route. A single drone can accomplish a lot;now imagine an entire network of drones, all sharing information, reporting back to mission control, and providing critical information to those on the ground.
Drones as a service grow in the public sector
Although in decline, consumers will continue to purchase drones for personal uses such as aerial photography, but the potentially huge growth of drones as a service means more businesses will have access to big data and insights from a variety of mobile sensors like never.
Over the next two years, the fastest growth opportunity for drones will come from business and public sector. This projected growth could help catapult the drone service market forward, allowing for consolidation of existing services providers, and from new market entrants looking for investment returns.
Drones are able to reach areas and collect more data at a faster pace than a human, which is what helps make drones as a service so valuable.They can monitor an environment in real time and be configured to share only the most important information as it is received.